Creating meaningful emotional connections between brands and consumers
Marketing Psychology
Why Is Psychology Important for Brand Marketing?
Your brand is not just about your logo or product, it’s about your consumers emotional, intuitive reaction. It’s a gut feeling associated with your brand.
In today’s market consumers hold the cards. Brands that leverage psychology and shape their marketing efforts around the consumers gut feeling will win the day.
Taking Brands From Now, To Next
Are you an innovative brand ready to take the next step?
Understand and anticipate consumer behaviour, get closer to your consumers and give the elevated brand experiences they want.
Discover More About Marketing Psychology
The Difference Between Brand Image and Brand Personality
While brand personality and brand image may sound similar, they have distinct roles in shaping consumer perceptions and driving successful marketing campaigns.
Consumer Psychology is the Only Constant in Marketing
Marketing strategies and tactics evolve with changes in technology, platforms, and consumer trends. However the fundamental principles of consumer psychology remain consistent.
An Unexpected Marketing Psychology Lesson in the Aisle
Marketing psychology principles can subtly and effectively shape consumer behaviour, even in everyday situations like shopping for cereal.
Emotional Connection Builds Brand Loyalty
If a consumer has a great experience with a brand that triggers a core emotional response (makes them feel safe, excited, or part of a community) then that is a big step toward brand loyalty.
The Psychology of Marketing Needs and Actions
Consumers might change the way they, gather information and make purchases, but their basic psychological needs and their associated causes of action are constants that marketers can count on.
Increase Your ROI With a Buyer Persona
If you want to have the best chance of getting the attention of your audience, create a buyer persona.
It will help you to really understand your ideal customer and communicate with them in a meaningful way that creates a connection.
4 Marketing Psychology Tips to Help Your Business Now!
The Golden Ticket to a customer’s heart is to know what they want!
Here are 4 great tips to help you understand your customer so you can shape your marketing efforts around them.
The Power of Brand Archetypes in Marketing
All stories have characters we can relate to; whether it’s the hero, the villain, or the sidekick, we understand them.
By giving your brand a character, it attributes a sense of humanity and makes it memorable, and relatable to audiences.
hello!
I’m Melissa
Consumer behaviour marketing nerd and brand personality enthusiast, dedicated to helping your brand connect with your consumers