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Creating meaningful emotional connections between brands and consumers
Marketing Psychology
Brands don’t enter markets. They enter cultures
Consumer behaviour insight and market-entry strategy for brands entering or growing in Australia.
Why international brands struggle in Australia
It's not a translation problem
Culture shapes how Australians interpret trust, value and credibility.
What works elsewhere doesn't always work here
Different expectations create hesitation and mistrust.
Hesitation is invisible but expensive
Most brands lose revenue in the moments consumers question or hesitate.
Growth comes from understanding why
Behavioural insights turn hesitation in clarity and conversions.
Consumer Decision Audit (Australia)
I review how your brand is showing up and identify where customers hesitate in the decision process.
What I assess:
messaging and positioning
local market perception
where trust is gained or lost
consumer hesitations
What you get:
target consumer behaviour insights
clearer path to conversion
specific recommendations
strong market alignment
Consumer behaviour strategist. Acedemic. Commercial thinker.
I work at the intersection of consumer behaviour and marketing, helping brands understand not just what customers say – but how they actually decide.
Who I work with:
- International brands entering Australia
- Founders expanding into new markets
- Businesses with strong traffic but low conversion
Lecturer in Consumer Behaviour
RMIT University
15 + Years Experience
Commercial Marketing
Specialist in Consumer insights
Australian Market Entry