Creating meaningful emotional connections between brands and consumers

Marketing Psychology

Marketing Psychology

Understand consumer behaviour for targeted and effective marketing

Why Is Psychology Important for Brand Marketing?

Your brand is not just about your logo or product, it’s about your consumer’s emotional, intuitive reaction. It’s a gut feeling associated with your brand. 

In today’s market, consumers hold the cards. Brands that leverage psychology and shape their marketing efforts around the consumer’s gut feeling will win the day.

Taking Brands From Now, To Next

Are you an innovative brand ready to take the next step?

Join my Brand Personality Program!

 Learn how to understand and anticipate consumer behaviour.

Get closer to your consumers and give them the elevated brand experiences they want.

Discover More About Marketing Psychology

Increase Your ROI With a Buyer Persona

If you want to have the best chance of getting the attention of your audience, create a buyer persona.

It will help you to really understand your ideal customer and communicate with them in a meaningful way that creates a connection.

No more posts to show


I’m Mel, Consumer Behaviour Consultant