Are you using your brand personality
in your marketing?
If you’ve ever heard someone being described as having ‘zero personality’ it’s a big insult, right?!
So, if the same can be said about your brand (that is has no personality), then we have a problem!
Like people, brands have a personality
By attributing human characteristics to your brand, you'll develop marketing communications that engage with your audience on a deeper level.
Connect with your audience
People connect with other people based on their characteristics.
So if your brand has a personality that consumers like, then they connect with your brand, as they would a friend.
Think of it like creating a friendship between brand and consumer
Use your brand personality to speak to the audience and create a connection with them.
The human characteristics that make up your brand personality will make it relatable and differentiate it from the competition.