While brand personality and brand image may sound similar, they have distinct roles in shaping consumer perceptions and driving successful marketing campaigns.

Marketing strategies and tactics evolve with changes in technology, platforms, and consumer trends. However the fundamental principles of consumer psychology remain consistent.

If a consumer has a great experience with a brand that triggers a core emotional response (makes them feel safe, excited, or part of a community) then that is a big step toward brand loyalty.

Consumers might change the way they, gather information and make purchases, but their basic psychological needs and their associated causes of action are constants that marketers can count on.

If you want to have the best chance of getting the attention of your audience, create a buyer persona.

It will help you to really understand your ideal customer and communicate with them in a meaningful way that creates a connection.

The Golden Ticket to a customer’s heart is to know what they want!

Here are 4 great tips to help you understand your customer so you can shape your marketing efforts around them.

All stories have characters we can relate to; whether it’s the hero, the villain, or the sidekick, we understand them.
By giving your brand a character, it attributes a sense of humanity and makes it memorable, and relatable to audiences.

Brands that resonate with consumers the most present have a distinct personality and memorable content. The key ingredient here is brand voice.

Executed correctly, your brand’s voice illustrates your brand even when it’s not accompanied by your logo.

Personality is what makes us humans interesting. If someone has a great personality, we are naturally drawn to them.
When it comes to your brand, personality works in the same way.

For a marketer to successfully do their job, they first need to understand who the consumer is, what they want, and what motivates them.
Psychology in marketing aims to understand the way consumers think and feel.