Working with Advertising Agencies

get valuable audiences insights to help inform your proposals

Psychological insights and audience behaviour analysis

Do you always have all the information you need to know about the target audience?
A psychological analysis of the intended target audience can be used to inform the creative process of Marcoms development.

A more complete understanding of the audience and what motivates them on a psychological level fills the gap of your audience understanding.

Relating your brand to your consumer

Psychological understanding of human behaviour can be used to create advertising and other marketing messages that connect with the audience on an emotional level.

According to a 2016 Nielson Report, adverts that generated an emotional response saw a 23% lift in sales volume for the product advertised.

Create advertising campaigns that work

Using psychological insights improve the creative process and increase the chance of your audience acting.

Advertisers have long known they can leverage psychology to find what attracts attention,
leaves an impression, persuades, and leads to the act of purchase.

Throughout the 1950s, advertising agencies relied upon psychologists and other behavioural experts to help construct their ad campaigns.

Today, with a myriad of advertising messages across a wide range of channels advertisers need to create more effective campaigns to connect them with the audeince. 

Discover how marketing psychology can take your advertising to the next level